Everyone talks about picking the low-hanging fruit.  The easiest to reach, the easiest to harvest, the best place to start, right?  Maybe, maybe not.  It may be more costly in the long run.

With the age of the internet and the proliferation of opportunities which arise from global markets and competition, it is sometimes too easy to be tempted by the “low hanging fruit”.  This fruit may look sweet.  It can really sour your business, however, if the opportunities it represents are “too good to be true”.

Product, Resources, and Customers – The Three-fold Objective

Every organization begins with the same three-fold objective: develop the “product”, obtain sufficient resources, and capture the market/customer.  The manifestations of this three-fold mission vary in magnitude, scope, and timing.  The underlying processes and activities, the tasks and the milestones, the capacity and the capability necessary to succeed all must be carefully orchestrated and executed.

The organization which succeeds is the organization which has the ability to concurrently pursue development of both the “product” and the “business”.  One without the other is insufficient; it takes both a product the market wants and a delivery mechanism to get the product into the end-users’ hands.