Product, Resources, and Customers – The Three-fold Objective

Every organization begins with the same three-fold objective: develop the “product”, obtain sufficient resources, and capture the market/customer.  The manifestations of this three-fold mission vary in magnitude, scope, and timing.  The underlying processes and activities, the tasks and the milestones, the capacity and the capability necessary to succeed all must be carefully orchestrated and executed.

The organization which succeeds is the organization which has the ability to concurrently pursue development of both the “product” and the “business”.  One without the other is insufficient; it takes both a product the market wants and a delivery mechanism to get the product into the end-users’ hands.